CLIENT: Humane Society of Dane County
AD AGENCY: Lindsay, Stone & Briggs
OUR ASSIGNMENT: Create an icon for a "jog with your pet" fundraising walk to complement the headline "Two Miles. Twelve Pit Stops."
AUDIENCE: Animal owners and event participants
FORMATS: Poster, t-shirt, bus card, newspaper ad, bandana

NOTE: The power of this icon was its adaptability to any format, from a bus card to a dog bandana. This bold symbol is highly reproducible and needs minimal color to be effective.

RECOGNITION:
-Adweek
-Print's Regional Design Annual
-Madison Addy Awards

POSTER

BUS CARD




T-SHIRT