FUNNEL INCORPORATED

CASE STUDY	CLIENT	USE
How a product is made	Webcrafters (manufacturing)	To show customers an entire process
Selling a medical procedure	Dr. Tattoff (medical)	To alleviate fear about laser treatments
How a technology works	CSS Power (engineering)	To show how products work together
How a web site works	Mattel (consumer)	Proposal for financing - internal review
How a utility works	Missouri Water Dept. (utility)	To educate the general public - outdoor
Mapping a legend	Ten Chimneys (wayfinding)	To help a tourist find their way
Educating 3,000 employees	SC Johnson & Son, Inc (consumer)	Internal training materials
Multilingual sales tool	Fish & Schulkamp (insurance)	To clarify insurance issues for Hispanics

SHOWING HOW A PRODUCT IS MADE

CLIENT: Webcrafters

INDUSTRY: Book manufacturing

AUDIENCE: Publishers who need a reliable printer for book projects

GOAL: A customer needs to appreciate the complexity of the process to understand the cost – they also need to be educated about each step

SOLUTION: Visualize the book making process from start to finish

FORMATS: Marketing collateral: 8" x 33" fold out poster bound into sales brochure

SALES WEB PRESS FEEDER
SPIRAL BINDING END USE

NOTES: To determine the process we were visualizing, we gathered all of the research for this project through interviews and plant tours with executives and factory floor personnel