FUNNEL INCORPORATED

CASE STUDY	CLIENT	USE
How a product is made	Webcrafters (manufacturing)	To show customers an entire process
Selling a medical procedure	Dr. Tattoff (medical)	To alleviate fear about laser treatments
How a technology works	CSS Power (engineering)	To show how products work together
How a web site works	Mattel (consumer)	Proposal for financing - internal review
How a utility works	Missouri Water Dept. (utility)	To educate the general public - outdoor
Mapping a legend	Ten Chimneys (wayfinding)	To help a tourist find their way
Educating 3,000 employees	SC Johnson & Son, Inc (consumer)	Internal training materials
Multilingual sales tool	Fish & Schulkamp (insurance)	To clarify insurance issues for Hispanics

EDUCATING 3,000 EMPLOYEES ~ CUTTING DOWN ON CALL VOLUME TO HR DEPT.

CLIENT: SC Johnson & Son, Inc
INDUSTRY: Consumer goods
THE BIG GOAL: Educate employees (3,000+) about how to use the features of a new Intranet that allowed everyone to manage their payroll and benefit information

SOLUTION:
• Integrate screen shots of the web pages and callouts of functions

• A main spread (middle top) shows all of the links

• A campus illustration (far right) shows individual departments using the site

• A laminated card for desktop use (far left)

FORMATS: Newsletter, laminated letter sized card, table tents

CLIENT FEEDBACK: The Communications Director of SC Johnson said, "With Funnel's help, we made a very complex intranet site easy to understand and navigate. Their diagrams clearly communicated the site's breadth, depth and organization so even our least intranet-savvy employees could log on and find what they need fast."