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INFORMATION DESIGN

CASE STUDY
CLIENT
USE
How a product is made Webcrafters (manufacturing) To show customers an entire process
Selling a medical procedure Dr. Tattoff (medical) To alleviate fear about laser treatments
How a technology works CSS Power (engineering) To show how products work together
How a web site works Mattel (consumer) Proposal for financing - internal review
How a utility works Missouri Water Dept. (utility) To educate the general public - outdoor
Mapping a legend Ten Chimneys (wayfinding) To help a tourist find their way
Educating 3,000 employees SC Johnson & Son, Inc (consumer) Internal training materials
Multilingual sales tool Fish & Schulkamp (insurance) To clarify insurance issues for Hispanics

More map examples

 
MAPPING A LEGEND

CLIENT: Ten Chimneys Foundation - The estate of Alfred Lunt and Lynn Fontanne

BACKGROUND:
Seventy-five years ago, the most revered acting team in American theatre, Alfred Lunt and Lynn Fontanne, conjured up a haven called Ten Chimneys. It's an idyllic retreat that inspired the country's finest actors and artists.

ASSIGNMENT:
We worked with the client's branding partner, Planet Propaganda, to create a map that captures the detail and grandeur of the estate for a visitor brochure.



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Ten Chimneys

CLIENT FEEDBACK: "It's hard to capture Ten Chimneys estate. Many of the buildings are modest and they are arranged a little "catawampus" - and the true magic of the place is in its stories. We needed to show guests a general idea of the layout without the image feeling too institutional or "map-ee." Funnel spent an impressive amount of creative energy on the building details, placement, coloring, and, most importantly, conveying the stories-behind-the-stuff. Originally intended for use only in our tour companion booklet, the drawing of the estate is now used throughout our materials. Thanks, Funnel!"

- Erika Kent, Marketing Dept., Ten Chimneys Foundation

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