FUNNEL INCORPORATED | MEDICAL INFOGRAPHICS

CASE STUDY	CLIENT	USE
How a product is made	Webcrafters (manufacturing)	To show customers an entire process
Selling a medical procedure	Dr. Tattoff (medical)	To alleviate fear about laser treatments
How a technology works	CSS Power (engineering)	To show how products work together
How a web site works	Mattel (consumer)	Proposal for financing - internal review
How a utility works	Missouri Water Dept. (utility)	To educate the general public - outdoor
Mapping a legend	Ten Chimneys (wayfinding)	To help a tourist find their way
Educating 3,000 employees	SC Johnson & Son, Inc (consumer)	Internal training materials
Multilingual sales tool	Fish & Schulkamp (insurance)	To clarify insurance issues for Hispanics

SELLING A MEDICAL PROCEDURE

CLIENT: Dr. Tattoff
INDUSTRY: Health
AUDIENCE: People who want their tattoo and hair removed
THE BIG GOAL: Alleviate fears about laser treatment for tattoo and hair removal - people are concerned about how it works and why they may need numerous treatments
SOLUTION: Use a friendly way to show how it works and why people react to treatment in different ways
FORMATS: Marketing collateral: Letter sized "one sheet", brochure, poster, web site whitepaper

PROJECT NOTES: We worked with the CEO of this company to visualize what he thought were his prospect's main barriers to becoming paying customers - their fears of technology and why the number of treatments varied with each patient