FUNNEL INCORPORATED

CASE STUDY	CLIENT	USE
How a product is made	Webcrafters (manufacturing)	To show customers an entire process
Selling a medical procedure	Dr. Tattoff (medical)	To alleviate fear about laser treatments
How a technology works	CSS Power (engineering)	To show how products work together
How a web site works	Mattel (consumer)	Proposal for financing - internal review
How a utility works	Missouri Water Dept. (utility)	To educate the general public - outdoor
Mapping a legend	Ten Chimneys (wayfinding)	To help a tourist find their way
Educating 3,000 employees	SC Johnson & Son, Inc (consumer)	Internal training materials
Multilingual sales tool	Fish & Schulkamp (insurance)	To clarify insurance issues for Hispanics

HOW AN INDUSTRIAL FACILITY WORKS

CLIENT: Duckett Creek
INDUSTRY: Water treatment
OUR ASSIGNMENT: Visualize a seven-step water treatment process from collection to purification
AUDIENCE: General public
FORMATS: Installed as signs along a walking tour of the facility

The project was commissioned by a municipal water company. We were provided with blueprints and left to "figure it out." We enlisted the help of their engineer to educate us on the process and provide feedback on our understanding of the concept.