- American Girl
OUR ASSIGNMENT: Visualize
a web site from a functional and customer profile
perspective to gain upper-level approval on strategy and financing
variations of a 3D web site map, printed poster size
RESULTS: Shawn Lockyear, Vice President of Brand Management
at American Girl, said, "Funnel's work on our
web development project was the difference that secured
project funding from corporate management... their
diagram allowed non-technical executives to understand
the idea, and give their wholehearted endorsement."
The web site was diagrammed to show various routes
and usage patterns based on the customer type. ie: a father at work would not use the site
the same way a mother and child would at home.