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August 16, 2007
HOW CAN I IMPROVE CHARTS & DIAGRAMS?
"A good graph can elevate your data whereas a poor one can most certainly reflect negatively on a campaign or organization," says Lori Wilson of Funnel Incorporated. "Take care to select a chart format, colors and any embellishments so that these choices make the information more clear, interesting and appealing to your audience."
Limit your color palette so that each color used is meaningful and easily discernible, Wilson explains. Use graphics selectively to avoid "chart junk" which can dumb down your data and jeopardize an organization's credibility. Ensure accuracy of data presentation, even when generated by a computer, so that apples and apples are being compared and data points are represented to scale. "And be sure to let your data guide the format of your chart or graph – fever charts are better than bar graphs when dealing with time-related data. Avoid lots of little categories for pie charts."
Determine your audience prior to creating your chart so the tone and information are accessible. “Whether your chart is to a group of scientists or busy moms, remember that everyone is time-pressed. The most successful charts deliver key messages that pack a quick visual punch."
Other PR Week Toolbox articles:
How Can I Improve Charts for PR?
How Can Infographics Improve Cause Marketing?
How Can Infographics Improve Presentations?
How Can I Use Infographics in PR?